Collectes 24.6 crores and celebrates 50 days in 74 theaters
Naan Ee massive success paves way for more Telugu bilinguals
Naan Ee massive success paves way for more Telugu bilinguals
Telugu
base films - either dubbed or bilinguals are not encouraged in
Tamilnadu. There could be many reasons for the same. However, concept
films with strong story base are exceptions. One such last Telugu film
that made ripples in Tamilnadu was Arundhati. Producer Shyam Prasad
Reddy sold the dubbing rights of Arundhati for 5 crores and it collected
as share of 6.5 crores. Since then we didn’t have any hit Telugu-based
film in Tamil.
Hence
5 crores became a standard price for highly anticipated concept film
from Telugu in Tamil. SS Rajamouli’s Eega was simulteniously made in
Telugu and Tamil. The Tamil version had a few Tamil actors like
Santhanam. Producer Sai Korrapati has sold Tamil version Naan Ee rights
to 5 crores to PVP Cinema.
PVP
Cinema is unlike other producers who mostly depend on future money
(loans). PVP puts 100% equity and doesn’t depend on loans. They promote
the film agressively as well. PVP had spent around 4 crores to promote a
5 crore film Naan Ee. PVP had sold the satellite rights for 3.3 crores.
When they tried to sell Naan Ee to the distributors, they were quoting
low prices because the earlier highest grosser Arundhati had made only
6.5 crores of share. PVP had decided to release the movie on their own
because they trust the vision and commercial orientation of Rajamouli.
Naan
Ee was released in 280 theaters by PVP on their own. They tied up with
reputed distributors on 10% commission basis. The entertainment tax for
films made out of Tamilnadu is 30%. Naan Ee turned out to be the biggest
hit among Telugu-based films in Tamilnadu and collected a massive gross
of 24.6 crores till date. If you deduct taxes, commissions and other
expenses, the producer’s share came out to be around 9 crores.
Naan
Ee has completed 50 days in 74 theaters. The exhibitors have taken out
the film on Saturday in 5 theaters because of new releases. But duly
added Naan Ee in the same screens from Monday onwards as Naan Ee is
still garnering some share to the exhibitor.
The
massive success of Naan Ee has opened doors to Telugu cinema in
Tamilnadu. Most of the big projects and concept films in Telugu are
being made as bilingual to capture Tamil market. PVP’s aggressive
promotion and long-term vision has made sure that the entire industry
gets benefited by it.